As I often am in the habit of saying: Sometimes.

Sometimes what you wrote is quite true – you have to deliver what people want. OTher times, it is not so true. There are many instances where people know neither what they want nor what they need.

If you asked me a few years ago if I would want to watch a TV show about a detective with OCD (I am referring to the show “Monk”), I would have told you not a chance. Well, it’s one of my favourite shows now.

I am certain that if you asked people ten years ago if they would want battery-powered cars, you would not have received many positive answers.

In other words, sometimes we don’t know what we want until it is done. That’s when we say, “Why didn’t I think of that?”

So, sometimes it is a matter of discovering what people want and then delivering it. Other times … Well, sometimes you just have to go with your gut.

A college friend had a wonderful saying: If you want to get rich, invent something that no one needs but no one can live without.

He had a point.

Thank you for your comment, David! Be well.

Have fun … Tony.

Authors and inventors often fall in love with their books and inventions without regard for whether their idea and creation is something people will actually want or need.

There are few “new” ideas under the sun, as we’ve all heard. I’d like to suggest that instead of falling in love with your idea, fall in love with what it can do for people, how it can benefit them.

I’d also like to suggest that if you give people what they want instead of what you want them to want, you’re then standing in the middle of the money stream.